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WORLD RENOWNED. LOCALLY ADORED. KNOWN AS THE BEST 15K. THE BEST POST-RACE PARTY. THE BEST COMMUNITY SUPPORT.
"The walking, jogging and running world is THE most vibrant, successful and upwardly mobile sport. It has the highest ranking income of any sporting sector, on par with golf, but reaches a much more family-oriented group. No other city (the size of Utica) has a community cheering on athletes, shoulder to shoulder, for the entire 9.3 miles of the race. The Boilermaker is one of the best in the world on exhibiting organization and community spirit."
– Larry Rawson, Two Time Emmy Award Winner,
ESPN and National Distance Running
Hall of Fame Induction Ceremony emcee.
A local gem of an event with international appeal, the Boilermaker Road Race blends incredible community spirit with international star power.
Our mission is to promote health and wellness with an element of fun throughout the local community and the U.S. using running and walking as a catalyst.
You have a unique opportunity to support the Boilermaker mission while reaching a captive and supportive audience with your brand and your products.
We create personal relationships and customized activations for each of our partners. To discuss opportunities, contact Scott Gwilt at firstname.lastname@example.org.
- Reinforce your brand image with the loyal running community.
- Increase awareness and visibility for your products/services throughout the year, not just race weekend!
- Generate goodwill.
- Benefit from product testing at Boilermaker events. Multiple opportunities for experiential marketing, product sampling, and data capture.
- Contribute to the economic well-being of the Mohawk Valley and Oneida County.
- Create customer consideration and drive sales.